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The Sameness Check

You think your website sounds like you. It probably sounds like everyone else in your industry too.

HOW IT WORKS
Tell us your name, what you do, and your email. Get a custom AI prompt, right here on this page. Copy it, paste it into ChatGPT, Claude, or Gemini, and see what's actually yours.
→ Tell us your name. → Tell us what you do. → That doesn't look like an email. By entering your email you agree to receive occasional emails from Branding By Doing. Unsubscribe any time. Privacy Policy
HERE'S YOURS

This tells you which of your claims are shared. It won't tell you what to say instead. That's a different problem, the one the Workbook below is built to solve.

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Not sure if yours can browse? Paste this in and ask: "Can you visit a website I give you and read what's on it? Yes or no." If it says no, use .

1.
Google this exactly: {{ stepGoogle }} Don't add your city. You want businesses from anywhere.
2. Open the first 10 results. Copy the headline and first paragraph from each into one document, numbered 1 to 10.
3. Add your own headline and first paragraph at the bottom, labelled MINE.
4. Copy the prompt below, paste it in, then paste your document underneath it.
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{{ promptText }}
NEXT Copy the prompt above. Open ChatGPT, Claude, or Gemini, whichever you already use. Paste it in, then fill in anything still in brackets. Hit enter and read what comes back.
WHAT YOU'RE LOOKING FOR

The number that matters is the last one: claims that are actually yours.

If that number is zero, that's not a failure of your business. It means every reason you've given someone to choose you is a reason your competitors are also giving. When a customer reads three websites saying the same six things, there's nothing left to compare except the number at the bottom of the quote.

That's why you lose jobs to cheaper businesses doing worse work.

If you did find something only you say, that's your starting point. It's worth more than everything else on your site combined.

You know which of your words are worthless. Now find the ones that aren't.

The Pricing Power Workbook. Seven exercises. You finish with a position a competitor can't copy and an offer that makes choosing you obvious. $95.

GET THE WORKBOOK

Or send me your result, hello@undrscr.studio, and I'll tell you straight whether there's something in it worth building on.

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